Orthodontic Marketing: Why you shouldn’t ignore existing patients in your marketing plan

"Irving, Texas (November 11, 2013) – A large part of what orthodontic marketing companies do for orthodontists looking to expand their practice is to devise effective ways to get more new patients through the door. Business competition is fiercer than ever before, which is why getting to a new patient first is more important but more difficult than ever. Unfortunately, amidst all the noise and chatter, one critical aspect tends to get left by the wayside: the existing customer. According to a recent article from Dermatology Times, building rapport and selling additional services to your existing patients can be more profitable than trying to find and sign up new patients. There are a couple of reasons why: first, you already have a relationship with these patients, and they are more willing to trust your recommendations. Next, with the value of services and expertise you can offer, and the excellent customer service you provide, their referrals can be a cost- and time-effective way