Just like any other company that sells products or
offers services, orthodontic practices need to promote themselves too. However,
marketing is no longer synonymous with billboards, TV ads, and radio plugs.
Nowadays, orthodontic marketing campaigns use different channels to get their
messages across.
Social
networking sites
Social networking sites are well-known and very
accessible to most people, as long as they have reliable Internet access.
Orthodontists can use Facebook to answer queries from their clients and
partners, as well as to inform present and prospective patients about contests,
special events, and promotions. Pinterest, meanwhile, contains useful images,
graphs, and infographics that orthodontists can use to educate the public (who
are potential clients, too) about scientific matters, like current trends in
oral hygiene or the proper way to floss one’s teeth.
Referral
system
The second strategy involves the implementation of a
referral system, ideally by partnering with a reliable dental practice. This
win-win situation allows orthodontists to acquire dental patients who need
dentures, braces, and the like, while dentists can provide orthodontic patients
with teeth cleaning, checkups, and dental treatments.
Rewards
Lastly, a rewards system can also be implemented as
a marketing strategy, mainly to get orthodontic patients to share their
positive experience with family and friends. Gift bags or personalized birthday
cards are just some of the rewards everyone will appreciate.
