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Use orthodontic marketing as an educational tool

Orthodontics can help fix over-bites, under-bites and crooked teeth, among other things. In a society where people equate good teeth not just with health but with overall attractiveness as well, it comes as no surprise that the popularity of orthodontic dentistry is increasing. Unfortunately, many still fear having their mouths worked on due to previous experiences or the fear of enduring pain.

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