As
long as there is a free market, there will be competition among businesses.
Therefore, you need to do everything you can to stay one-step ahead of your
competitors. With that in mind, here are three marketing tips to help your
practice stand out from the crowd and attract new patients:
Google
Yourself
Google
yourself and your practice. Whatever you see is exactly what potential patients
will see. Make sure you fill that first page with nothing but good things about
you. You should also make sure that you regularly update the content of your
website to keep it as the first search result. Google has a tendency to ignore
sites that are not regularly frequented by users or updated by the owner.
Be
Social
Social
media is a fantastic place to market your practice. However, don’t use social
media to shove your brand in the face of your target market; they don’t appreciate
that. Be subtle with the way you market yourself. Provide dental tips, info on
promotions, instead of the blatant “Come down to our office!” Your target
audience will appreciate that more.
Patient
Rewards Program
The
most powerful way to market your practice to new patients is through your
existing patients. Set up a rewards program for loyal patients. Prizes don’t
need to be expensive; a gift certificate or movie tickets is perfect. Take good
care of your patients and they’ll be more than happy to refer you to everyone
they know.
