All
orthodontic dentists have been educated and trained extensively on
how to fix improper bites or misaligned teeth, but not all
orthodontists have experience in marketing their practices
effectively. This can be especially difficult for orthodontists who
have just set up their first practice.
Here
are a few simple marketing tips you can do to effectively promote
your orthodontic practice:
Befriend
other dentists
Befriending
other dentists who don't offer orthodontic services is one of the
best ways to get referrals. Try to meet other local dentists for
lunch and other activities to build rapport, so these new friends
will end up referring you to their patients who need orthodontic
services.
Reward
patients
Word-of-mouth
is still a very powerful tool. Thus, keeping your existing patients
happy is important. With this in mind, try to offer discounts to
loyal patients. You can also offer an incentive program for patients
who refer you to their friends.
Social
media
Aside
from actual word-of-mouth, verbal marketing today is done over the
Internet, making it important for your practice to have an online
presence. Creating a Facebook page or Twitter account allows you to
market your practice to a wider audience, as well as keep track of
your practice's online reputation.
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