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Some Basic Orthodontic Marketing Strategies

11:15 AM | Labels: , ,

As much as people need reliable orthodontic services to help them deal with dental trauma, teeth imperfections, bad bites, and the like, orthodontic practices can’t exist without marketing strategies. There’s no way for them to gain money if they don’t have patients to tend to, but patients can’t visit an orthodontist’s office without knowing its existence in the first place. This is the biggest reason why orthodontic marketing solutions are very relevant. 

Marketing in the context of orthodontic practices can actually be done by using simple methods such as networking. Establishing and maintaining a good rapport with local dental practitioners is a good idea, as this creates a harmonious relationship between professionals. For instance, dentists can refer their patients to reliable orthodontists for denture work and implant installation. On the other hand, orthodontists can refer their customers to a reliable dental practice if they need to be given certain dental treatments first before they get their implants or orthodontic device.

Creating good relations with the patients themselves is also a good idea, as this encourages them to refer their friends and loved ones to the orthodontists who treated them. Discounts, freebies, and other promotions can likewise serve as reminders to patients that their orthodontist always cares and values their overall health.

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Posted by Angela Weber

Tips for Starting Your Own Dental Practice

8:01 AM | Labels: , ,

According to a study by the American Dental Association, 80 percent of newly graduated dentists start their own dental practices within five years of graduating. This trend can be traced back to the fact that there are fewer dental associate positions available and that starting a dental practice is more profitable than being an associate.

Unfortunately, some younger dentists rush into starting their own practices and in the process overlook important factors that are integral to their success. Others penny-pinch in areas where spending immediately actually leads to more profitability down the road. With these things in mind, here are a few tips for starting a dental practice:

Management Software

The hallmark of a great business is efficiency. You can easily increase your practice’s efficiency by using the appropriate management software to automate certain tasks like filing, scheduling, and balancing financial information. The right tools can enable you and your staff to focus on providing the best care to your patients.

Team Building


Great dental staff members help your practice the most through interacting with your patients and making them feel at home, thereby increasing the chances of patients coming back and referring your practice to their friends. The ideal staff members can be difficult to come by on your own and are always in high demand, so do not hesitate to spend on recruitment services.

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Posted by Angela Weber

Simple Orthodontic Marketing Practices

7:48 AM | Labels: , , , ,

Having trouble attracting new patients? Here are a few simple marketing tips you can use to get the ball rolling for your practice.

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Posted by Angela Weber

Orthodontic Marketing: Why you shouldn’t ignore existing patients in your marketing plan

4:31 AM | Labels: , ,

"Irving, Texas (November 11, 2013) – A large part of what orthodontic marketing companies do for orthodontists looking to expand their practice is to devise effective ways to get more new patients through the door. Business competition is fiercer than ever before, which is why getting to a new patient first is more important but more difficult than ever. Unfortunately, amidst all the noise and chatter, one critical aspect tends to get left by the wayside: the existing customer. According to a recent article from Dermatology Times, building rapport and selling additional services to your existing patients can be more profitable than trying to find and sign up new patients. There are a couple of reasons why: first, you already have a relationship with these patients, and they are more willing to trust your recommendations. Next, with the value of services and expertise you can offer, and the excellent customer service you provide, their referrals can be a cost- and time-effective way

http://orthosynetics.com/blog/orthodontic-marketing-why-you-shouldnt-ignore-existing-patients-in-your-marketing-plan

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Posted by Angela Weber
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