Having trouble attracting
new patients? Here are a few simple marketing tips you can use to get
the ball rolling for your practice.
Befriend
Other Dentists
If you have just started
your own practice, it can be difficult to get new patients. You may
want to try befriending dentists who do not offer orthodontic care in
town. Try meeting up with them in conventions and seminars and going
out to dinner every now and then. These dentists will be more than
happy to refer you to their patients.
Taking Interest in
Patients
The best way to keep a
patient comfortable and happy is by breaking the orthodontist-patient
relationship and changing it to a more casual and friendly one. Talk
to a patient about their hobbies, their opinions on the local sports
teams, and other topics to help them relax. Always remember that a
happy patient will be more than willing to refer family and friends
to you.
Social Media
Take advantage of the
Internet; create social media accounts for your practice and ask your
patients to follow your practice on Facebook and Twitter. Use these
social sites to upload pictures of your patients or to announce
promos such as a free dental checkup for existing and new patients.
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