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Tips for Starting Your Own Dental Practice

According to a study by the American Dental Association, 80 percent of newly graduated dentists start their own dental practices within five years of graduating. This trend can be traced back to the fact that there are fewer dental associate positions available and that starting a dental practice is more profitable than being an associate.

Unfortunately, some younger dentists rush into starting their own practices and in the process overlook important factors that are integral to their success. Others penny-pinch in areas where spending immediately actually leads to more profitability down the road. With these things in mind, here are a few tips for starting a dental practice:

Management Software

The hallmark of a great business is efficiency. You can easily increase your practice’s efficiency by using the appropriate management software to automate certain tasks like filing, scheduling, and balancing financial information. The right tools can enable you and your staff to focus on providing the best care to your patients.

Team Building


Great dental staff members help your practice the most through interacting with your patients and making them feel at home, thereby increasing the chances of patients coming back and referring your practice to their friends. The ideal staff members can be difficult to come by on your own and are always in high demand, so do not hesitate to spend on recruitment services.

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Simple Orthodontic Marketing Practices

Having trouble attracting new patients? Here are a few simple marketing tips you can use to get the ball rolling for your practice.

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Orthodontic Marketing: Why you shouldn’t ignore existing patients in your marketing plan

"Irving, Texas (November 11, 2013) – A large part of what orthodontic marketing companies do for orthodontists looking to expand their practice is to devise effective ways to get more new patients through the door. Business competition is fiercer than ever before, which is why getting to a new patient first is more important but more difficult than ever. Unfortunately, amidst all the noise and chatter, one critical aspect tends to get left by the wayside: the existing customer. According to a recent article from Dermatology Times, building rapport and selling additional services to your existing patients can be more profitable than trying to find and sign up new patients. There are a couple of reasons why: first, you already have a relationship with these patients, and they are more willing to trust your recommendations. Next, with the value of services and expertise you can offer, and the excellent customer service you provide, their referrals can be a cost- and time-effective way

http://orthosynetics.com/blog/orthodontic-marketing-why-you-shouldnt-ignore-existing-patients-in-your-marketing-plan

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Orthodontic Marketing: Should you conduct marketing in-house or outsource?

"Professional campaigns are bound to positively impact your business, but they require time and effort to be implemented. Fortunately, you can turn to orthodontic consultants who have the experience and know-how needed to put together effective marketing campaigns. If you feel you can get more mileage for your money by doing things on your own, though, Ehow.com has a few useful tips you can try. For one thing, direct mail marketing is still very much alive; you can set up a regular mailing list and send out postcards to your regular clientele as well as prospective clients. Focus on a particular demographic that you think might need your orthodontic services the most (seniors and teens, for instance) and gear your postcard design towards something that they might be interested in."

http://orthosynetics.com/blog/orthodontic-marketing-should-you-conduct-marketing-in-house-or-outsource

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