"Professional campaigns are bound to positively impact your business, but they require time and effort to be implemented. Fortunately, you can turn to orthodontic consultants who have the experience and know-how needed to put together effective marketing campaigns. If you feel you can get more mileage for your money by doing things on your own, though, Ehow.com has a few useful tips you can try. For one thing, direct mail marketing is still very much alive; you can set up a regular mailing list and send out postcards to your regular clientele as well as prospective clients. Focus on a particular demographic that you think might need your orthodontic services the most (seniors and teens, for instance) and gear your postcard design towards something that they might be interested in."