Without
a regular stream of patients, an
orthodontic practice will eventually close. With the wide
selection of medical professionals to choose from, patients will
naturally visit experts they were referred to or are familiar with.
Preference
in itself can be determined by a variety of factors like the
orthodontist's skill, charging rates, or even personality. But the
fact is, if prospective clients don’t know about your practice,
they most likely will not become your patients.
The
importance of a successful orthodontic marketing campaign cannot be
stressed enough. There are various ways an orthodontist can promote
his or her trade, and some of these methods don't even require
setting up a billboard or paying for TV and radio plugs. The simple
act of building a network with other medical professionals can go a
long way when it comes to attracting patients. For example, given
that not all dentists are trained in orthodontics, they will sooner
or later need to refer patients who need corrective dentistry to a
qualified professional.
This
network of dentists can also provide the perfect marketing channel
for an orthodontist. For instance, an orthodontist can create a
referral program that rewards patients referred by other dentists.
These rewards can take the form of a free checkup on the patient's
next visit or a significant discount for services rendered.
